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Customer:
World Online is an international ISP and a wholly owned subsidiary of Tiscali. It's Target market is youth (13-17), students (18-24) and an average amount of young adults in the corporate world.
Background:
WOL SA approached iTouch for the Mobile Magic range as its is the leading provider of wireless data services.
Problem identified by the customer:
To supply a Mobile Magic line that would generate additional revenue for WOL SA. It is the No 2 top revenue earner for iTouch's Mobile Magic range.
iTouch products used:
Ringtones, Picture Messages, Operator Logos and Group Graphics.
Benefits to the customer:
The WOL Mobile Magic line is one of their top revenue earners on the WOL site.
Problem solved :
iTouch is reliable in supplying content and has an impressive variety of new content being put on the line.
Relationship established with iTouch:
Excellent working relationship. Content partnership was struck in February 2001.
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